“Banner Ads on Steroids” – Knapsack customer

Knapsack is a technology company with a focus in Digital Advertising Solutions. Two of their key products, Digital Product Placement and Custom Video were artistically designed by Hilary while on the Knapsack team. Knapsack’s products are ground-breaking technology that embed Advertiser and Publisher assets into the same scene, making an ad unit that does not disrupt user experience. The units are automated to show different advertisers upon refresh. In the below examples, Hilary created different ad scenes that match with the Publisher’s branding and identity (i.e. they’re pretty banner ads.) The different advertisers that flow through each ad scene in the animated .gif examples would appear within the unit on site refresh.